If students find themselves having to go through clearing on results day, it’s rarely viewed with optimism – but that’s exactly the approach that was taken for this University of Hertfordshire clearing campaign. A positive spin was put on the situation, with a play on well-known phrases and using subtle humour to tap into the student frame of mind, reassuring them that the future is still bright. The upbeat and welcoming attitude demonstrates Herts’ personality and helps to expose some of the reasons why it’s such a great place to study. A surprising and thought provoking direction that acts as a memorable call to action across outdoor, press and digital communications.