Founded in 1992, the Premier League act as guardians of the most elite level of football in the UK, attracting the best players from all over the world and an army of passionately loyal fans. In 2007, after achieving phenomenal success, the league recognised the need to adopt a new identity – one which would reflect its standing on a world stage and lead the organisation well into the future. Qualities of professionalism and excellence were brought to life by a beautifully crafted marque that exudes confidence and stature. While supporting assets including a bespoke typeface, injected the passion and energy felt on the terraces.

In the eight years since launch the brand became a global icon, projected to over 3 billion people every year. Sponsorship deals have been strengthened, allowing the organisation to invest in the game – fuelling not only an ever more elite level of competition, but also a passion for football at grass roots level and demonstrating the power of sport for good within communities around the world. 2016 brought an exciting new era for the Premier League – as the confidence and stature built in the brand led to a new evolution which marked its first ever season without a title sponsor.