Gekko are an award winning field marketing agency working with some of the world’s biggest technology brands. With changing perceptions of traditional field marketing, Gekko recognised the need to shift their brand in order to stay ahead of their competitors and demonstrate the quality and value of their offer to clients. A series of workshops with the Gekko team revealed their unique position in the market – their focus on building real and enduring relationships with people, both clients and consumers. Centred around the thought of ‘creating rewarding connections’ the new brand identity uses a refreshingly human tone of voice and simple but intelligent visual style. A fully responsive site showcases their full range of expertise, ambition and thought leadership, as well as helping to attract the best talent to the business.

The focus of the new positioning and identity has marked a transformation in the way the brand is communicated and perceived. In just six months from launch, direct traffic to the site has increased 27% – demonstrating heightened brand awareness – while feedback from both prospective clients and employees, along with a 6% increase in pages viewed per session, has shown that Gekko’s wider expertise is being more clearly exposed. High staff engagement has led to improved social media presence, regular site updates and more confident use of presentation tools, resulting in significant new business wins. Real impact has been seen in recruitment, with the new site’s filters and greater access to information leading to a 70% decline in unsuitable applications – improving quality as well as saving time and money.