Big ideas. Design which creates impact. And the belief that the right words make all the difference.

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My creative life began with drawing at my Nan’s dining table. Followed by years of experimenting – from fine art to fashion – until the discovery of the likes of Paul Rand, Alan Fletcher and Alvin Lustig brought about the ‘I want to do that’ moment. Since graduating from the University of Brighton, I have spent sixteen years in the design industry learning how to create brands and bring them to life. From naming, positioning, identity and implementation, to campaign strategy, concept and roll-out. I enjoy getting to really understand a client’s business, before collaborating with talented people from all walks of creativity to find effective ways to reach audiences and fulfil ambitions. Diversity is what I love most about design and I have been fortunate enough to work with a real variety of clients. From large corporates including Bank of America and Deutsche Bank, to small start-ups and charities, iconic institutions the National Trust, King’s College London and the Premier League, as well as brands revered for their creativity such as the Guardian and Observer.

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Currently freelance Design and Creative Director & Co-founder of creative collective, WeThink

Design Director 999 – June 2010 to February 2016

Senior Designer The Brand Union – February 2006 to June 2010

Junior Designer Landor, The Partners, Design Bridge, Dew Gibbons – 2004 to February 2006