A Little Bird are a London and US creative agency dedicated to working with brands that have a challenger mindset – those brave enough to explore the new opportunities and directions that will make them stand-out from their market leaders. The agency needed a new identity and tone of voice that would better communicate this focus, both internally and externally. In the spirit of adventuring into the new and unknown – and the idea that ultimately A Little Bird exist to help guide their clients toward their destination – I created a visual and verbal style inspired by the language of journeys. Playful use of words, shape, pattern and image all come together to express the curiosity, diverse creativity, expert strategic guidance and worldly knowledge of their team.