Old Union Yard Arches make up part of the Low Line development – a walking destination along the length of the mighty Victorian rail viaducts spanning Bankside, London Bridge and Bermondsey. With the arches now home to a variety of businesses, from design agencies, to restaurants, theatres and acrobatic studios, it was time for this increasingly buzzing little corner of London to become a destination in its own right. The visual patterns and textures of the area are used to create the building blocks of a brand identity that express the rich diversity of the place and its community – one which is unified, but never uniform.